Telemarketing News

Proactive Assistants have been involved in many different projects over the last fifteen years, all with varying challenges for us to overcome from cold calling to generating leads, to Mystery Shopping and Headhunting.

Telemarketing is a technique that involves making phone calls to potential clients to sell products or services, generate leads, and build relationships.

Keeping in touch with clients to check their needs demonstrates your commitment to their satisfaction and builds loyalty.

It can also help to increase sales and promote new products or services and to cross-sell or upsell.

The projects we have been involved in are often time-sensitive and have needed the team to get involved to meet deadlines and agreed objectives. We have been involved in many campaigns for an engineering company to follow up marketing campaigns to source potential customers.

We are registered with Information Commissioner’s Office – ICO and follow their principles and guidance on UK Guide to Data Protection – GDPR. Please visit their website for further information https://ico.org.uk/

Our clients usually provide us with the data we work from which is always fully compliant with GDPR and Privacy and Electronic Communications Regulations – PECR. There have been many occasions when we have also had to include data research in the task before we can start to make the calls.

Telemarketing / Telesales are one of my favourite services that we offer, having always enjoyed the challenge and being motivated by results and achieving the goals set.

Top Tips

  • Be prepared first – 7 seconds counts.
  • Combine with other marketing – another touch point.
  • Get past the gatekeeper.
  • Be prepared – diary.
  • Scripts can be helpful but can make you stilted if just read.
  • Remember to listen.
  • Make it personal try to develop rapport.
  • Never be rude, remember you are interrupting their day.
  • Make It Count!
  • Understand their pain points.
  • Determine if there is a need.
  • Remain in control.
  • Be persuasive and influence their thinking.
  • Deal with any objections raised.
  • Ask open questions.
  • Follow up when you say you will.
  • Relationship building is key.
  • Always confirm an appointment the day before.
  • Close the deal.

We work with our clients to understand their business and target market and the goals for the telemarketing project.  We keep detailed notes of every call if this is what is required. We will update on the progress and make suggestions if we feel this is needed. It is important to us to appear professional and competent to represent your company before we pick up the phone.

If you are interested to hear more, please get in touch, we are happy to have a free no obligation 30-minute call 07969199325.

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